LinkedIn Masterclass 4: How to use AI to grow your LinkedIn account and stay authentic

Recording and notes are below

Event Summary: AI-Driven Personal Branding on LinkedIn with Charlie

This event was a masterclass led by Artem (host and moderator) and Charlie, a LinkedIn influencer and AI content marketer. The session revolved around strategies for building a personal brand on LinkedIn using AI tools, enhancing engagement, and maintaining authenticity. Below is a detailed breakdown of the event:

Participants and Background

1. Artem: Product marketing leader and founder of Mycircles.ai, a tool for growing LinkedIn accounts with data-driven engagement.

2. Charlie: AI content marketer with significant growth on LinkedIn (48K followers in under a year), sharing insights on leveraging AI for personal branding.

Key Topics Discussed

1. AI Tools for Personal Branding:

   • AI Avatars: Charlie uses Pixar-style static AI avatars generated via Consistent Character GPT for LinkedIn posts. These avatars create "scroll-stopper" posts.

   • ChatGPT and Claude: Widely used for generating first drafts, hooks, and tailored LinkedIn content.

   • Hook Generator GPT: A specialized prompt to craft viral hooks and engaging content formats.

   • Perplexity Spaces: For real-time web data retrieval and content ideation.

   • Ideogram: For creating infographic drafts.

   • Canva: Used in combination with Ideogram for refining infographics and adding text overlays.

   • Screen Studio and Veed: For seamless video creation and editing.

   • Napkin.ai and Lime Coach: Tools for creating simple visuals and infographics.

   • Notion: Content planning and organizational tool.

   • Easy Gen: First-draft content creation tailored to LinkedIn's best practices.

2. Strategies for Content Creation:

   • Infographics vs. Carousels: Infographics are currently outperforming carousels, though Charlie emphasizes blending content types.

   • Content Research: Using validated sources like top creators’ posts and uploading them to tools like Perplexity for analysis.

   • Maintaining Consistency: Posting at regular times to build audience expectation and using prompts to maintain a consistent tone of voice.

3. Engagement and Community Building:

   • Reciprocal engagement by interacting with a curated list of 100 creators.

   • Leveraging data analytics from LinkedIn native tools and AI to optimize posting schedules and content types.

4. Balancing Authenticity with AI:

   • The importance of editing AI outputs to match personal tone and voice.

   • Avoiding robotic, generic outputs by adding a human touch and context-specific refinements.

5. Emerging Trends:

   • Video Feeds: The rising importance of videos on LinkedIn and strategies for leveraging them, including work-style video formats and current AI features.

   • Evolving Content Performance: LinkedIn algorithms seem to favor diversified content formats, with video and infographic reach increasing significantly.

Noteworthy Tools Mentioned:

• MyCircles.ai: Artem’s tool for LinkedIn growth through engagement and analysis.

• Synthesia and Argil: AI avatars for video content.

• M1-Project.ai: ICP research and tailored insights.

Audience Q&A Highlights:

1. Engagement without CTAs: Charlie recommended adding calls-to-action and engaging with creators to increase interaction.

2. Scaling Content Creation: Using tools like Notion for planning and smart automation tools like ChatGPT and Easy Gen to streamline workflows.

3. Balancing Formats: Testing various content types, including repurposing carousels into infographics, to maintain audience interest.

The event concluded with Artem thanking Charlie and attendees, promising recordings and notes for further reference.