LinkedIn Growth Masterclass 3: Reaching your first 10k followers

🔻Access the recording and the summary of the event below. 🔻

10k followers is a magic milestone. At 10k your business takes off and leads come in. Tune in to hear Ayesha and me talk about a step by step approach for growing your account to the 10k followers that you can actually monetize.

Event Summary: LinkedIn Growth Masterclass with Aisha & Artem

Page 1: Introduction & Key Insights

The LinkedIn Growth Masterclass, hosted by Artem and Aisha, brought together professionals eager to learn about leveraging LinkedIn for personal branding and business growth. The event aimed to break down strategies that can help individuals scale their presence on LinkedIn and effectively monetize their network.

Key Themes Discussed:

1. Personal Branding & Credibility:

   • Aisha emphasized that reaching 10,000 followers is a critical milestone. It builds instant credibility and opens up networking and business opportunities. However, the focus should be on attracting high-quality, relevant followers rather than merely increasing numbers.

   • She shared her journey from starting on LinkedIn in 2021 to growing an agency with over 45,000 followers. The key to her success was consistently posting value-driven content and engaging meaningfully with her audience.

2. Content Strategy:

   • Aisha shared a breakdown of her approach to content creation, emphasizing consistency and relevance. She highlighted the importance of posting 5-6 times a week, engaging for at least an hour daily, and listening to audience feedback through comments and direct messages.

   • Artem introduced a strategic framework for LinkedIn success, focusing on five key pillars:

     1. Clear Goals: Define measurable objectives, such as building authority or generating leads.

     2. Ideal Customer Profile (ICP): Understand your target audience’s challenges and pain points.

     3. Engagement List: Develop a list of key accounts and influencers to engage with to maximize visibility. (request early access to mycircles.ai to do this faster and smarter!

     4. Content Pillars: Create content around 3-5 core themes that align with your brand.

     5. Tone of Voice: Establish a consistent and authentic brand voice.

Page 2: Monetization & Engagement Tactics

3. Monetization Strategies:

   • Aisha shared practical tips on how to monetize LinkedIn by using tools like link-in-bio platforms (e.g., Stan Store) to showcase services and offers directly on profiles. She stressed that converting followers into clients requires having a clear call-to-action (CTA) and providing content that directly addresses audience pain points.

4. Building a Network & Engagement Lists:

   • Artem advised on using LinkedIn's feed strategically to engage with both peers and potential clients. He suggested a "shortcut" method for beginners: identify successful influencers in your niche, study their engagement, and replicate their strategies by connecting with their active followers.

   • Aisha further explained how having a segmented engagement list—one for ICPs (ideal customers) and one for peers—can help build a strong community and boost visibility.

5. The Role of Visuals:

   • Aisha highlighted the impact of visuals, carousels, and infographics on increasing engagement. Consistent branding using specific colors, fonts, and designs can make posts instantly recognizable and attract more engagement.

   • Video content is gaining traction on LinkedIn, but Aisha’s focus remains on visuals, which have proven effective in making her content stand out in a crowded feed.

Q&A Highlights:

• The session concluded with a Q&A where participants asked about managing engagement lists, converting cold leads into warm ones, and balancing content types (top, middle, and bottom of the funnel). Aisha advised focusing on storytelling and using educational posts to attract and convert leads.

Final Thoughts: Participants were encouraged to implement the strategies discussed immediately. Artem and Aisha promised to share recordings and summaries to help attendees put the insights into action.

Next Steps: The event was part of a series, with the next masterclass scheduled in two weeks. Aisha expressed interest in continuing her collaboration, bringing more insights on LinkedIn growth.